Own a Small Business? This is how Machine Learning Can Help?
Machine learning and automation have been contributing to every sphere of small and medium-scale businesses. They are changing many facets of the business world and in this blog; we are going to talk about how machine learning can help you grow your company.
A subset of artificial intelligence, machine learning has been leveraged for modern business applications. Various sites such as Facebook and Twitter use machine learning to streamline experiences for their customers.
It also changes experiences based on user responses and interactions. As modern-day technology is evolving, things will become more prevalent in the lives of business owners.
How is machine learning changing the world?
As per Digital Marketing Institute, 97% of business leaders think that the future of marketing consists of marketers and machines working in tandem to enhance a business’ results. Businesses are using machine learning to target new audiences and communicate with customers. This also helps them find new customers.
Without any delay, let us see how it can help your business.
Facebook has created a virtual testing ground for chatbot companies with its messenger app but these findings reflect impact machine learning will have on business operations.
Companies are using virtual chatbots and leveraging the same to filter customer service requests identify customers and also simplify the customer service process. A chatbot solution can streamline the resolution process for common questions.
Recruiting and hiring:
HR executives often have to review and go through thousands of resumes and cover letters for recruitment. To get the best talent in your company, you need to focus on the same.
However, with the help of machine learning, things have been standardized. Machine learning helps to analyze and organize curriculum vitae, goes through social media channels, and built solid candidate profiles. This makes the entire recruitment process easier.
Read Also | 8 Reasons Why Machine Learning is a Smart Choice
Machine learning is evolving by the day and content generation applications will emerge. Companies are using machine learning to generate their content. In fact, blog posts and press releases, and other content can be created with the help of artificial intelligence content generation tools. This will also cut down overall expenses. Create crisp and compelling content with AI and ML.
Machine learning is also leveraged to get insights from user views and other customer interactions. One classic example is AdorMe, a company that offers small businesses tools to sift through user reviews and understand the latest trends.
After they’ve gone through the same, the trends can be turned into actionable data & intelligence, thus helping the company makes informed decisions.
These are the top advantages it can bring to a small company.
How to embrace machine learning?
Machine learning is an expanded field so here are a few ways how you can embrace this technology. Follow experts on LinkedIn- You need to follow experts on LinkedIn and other social media sites so that you can stay informed about the latest technology.
You will get updates about the latest trends, and stay up to date on developments. It will also help you grow your small business successfully. Identify application areas for your business: As machine learning and artificial intelligence continue to develop, new business applications will constantly emerge. Take note of this and look for interesting solutions if you have bottlenecks or issues in your company.
Attend conferences: Small businesses are growing in each and every industry. But yes, you need to be technologically advanced to understand the current and future state of artificial intelligence.
Avoid “artificial intelligence washing” you’re branding: Since the technology is new and exciting, organizations want to apply ai in several areas. You need to stay updated about the actual innovations so that machine learning can help you in more ways than one.
Whether it’s a big part of your company or not, artificial intelligence and machine learning can have a huge impact on your productivity and efficiency. Grow your company and evolve with technologies so that you can make the most of the ML.
Dynamics Business Solutions (DBS) is certified Microsoft Dynamics partner in UAE, we take pride in our ability to develop and deploy the right business solution that matches global client’s requirements. Our in-house developed state of the art solutions Dynamo & DynaPay for HRMS and Payroll on top of MS Dynamics 365 FO and Business Central are capable enough to cater all requirements related to HR and Payroll.